Not-for-Profit Industry Leader

Danielle S. Russell, BA, CAE

Danielle S. Russell, CAE is a Canadian Not-for-Profit Industry leader with over a dozen years of experience providing staff support and leadership to Associations and Charities serving a wide variety of sectors. She is also an active Industry volunteer, mentor and thought leader; Danielle is a long-time volunteer with CSAE (the Canadian Society of Association Management) having served on a variety of Committees and in leadership positions with both the Trillium Network and as current member of the National Board of Directors.

As the Executive Director of the Air Cadet League of Canada, Ontario Provincial Committee (OPC), Danielle is the Chief Staff Officer of a Registered Charity supporting the training of over 9000 youth (2019/2020), through 120 Squadrons across Ontario. Danielle oversees 5 full time staff and 1 part-time contractor, and manages a budget of $1.7Million (2019/2020). She also provides advice and leadership to Board of Governors, Committees and the over 2500 registered and screened members of the OPC, and liaises with the Canadian Armed Forces.

Danielle holds a BA in Political Science from Wilfrid Laurier University, and is a life-long learner, having also received a Recognition of Proficiency in French Conversation from Seneca College, a designation as a CAE (Certified Association Executive), as well as having completed a course in Creative Non-Fiction through the University of Toronto’s School of Continuing Education. She is also self-taught in WordPress Web Design, Basic Graphic Design, and the Microsoft Suite of Products.

Before joining her first of two Association Management Companies (AMCs), Danielle served in progressive positions in Ontario’s Ministry of Municipal Affairs and Housing, as a General Assistant and then General Assistant – Policy in the Office of the Minister, as well as Acting Executive Assistant (Chief of Staff) to the Parliamentary Assistant.

Danielle has worked for two of Canada’s leading Association Management Companies; Base Consulting and Management Inc. and Association and Events Management. During her time working for AMCs, Danielle worked with Associations at all stages of their life-cycle from start-ups to more mature and established organizations; often at times of intense change requiring stabilizing of finances, the establishment of governance policies and procedures, or simply adding staff resources to serve a rapidly expanding membership base.

Working for AMCs provided Danielle with the opportunity to work with Provincial, National and International Associations serving a variety of industries from Financial Services, to International Medicine. Some of these roles also allowed her to leverage her political training, liaising with various levels of Government and Agencies, including: Health Canada, the Centers for Disease Control and Prevention (CDC) and the US State Department.

Danielle leverages her training as a CAE and best practices learned through the past decade working at AMCs to enable Volunteer Leaders to make strategic and targeted contributions to their organizations. She helps passionate individuals use their sector specific skills to further their Organization’s Mission and Vision, serving members and stakeholders.

As a Communicator and Industry leader, Danielle is passionate about lifting the profile of Canada’s Associations and Charities, and to contributing to the professionalization of Association and Charity Executives. Learn more by following Danielle on Twitter @dani__russell and on LinkedIn